DESIGN THINKING

1.How to link the Mid-Autumn Festival with our culture and living environment, while finding the inner connection between them, in order to “reflect” on things which have been taken for granted.

2.How cultural memory “influences” our designs, and how we represent East / West moon symbology with FRUSTUM design language.

DESIGN CONCEPT

We see this project as a link between our culture and memory: the traditional legends about the moon, in conjunction with our life / work environments, and how their interaction informs us, such that our cultural memory has an unavoidable impact on our design thinking, and becomes a kind of “inner design language.”  Chinese mythology was born from the observations and imagination of “the ancients” about their environment, which later became part of our culture. So, in the Mid-Autumn Festival project, we drew upon the Chinese tradition o“colorful paper lanterns” together with FRUSTUM’s geometric concepts to create a “spatial memory design” that reflects the spirit of the moon.

DESIGN STRUCTURE

Our style fuses Eastern and Western classical aesthetics and expression with the present day geometry of our workspace. These “East / West life elements” not only exhibit, but also represent art and culture, as well as the traces of our past, which have been passed down to us imperceptibly with each succeeding generation. This “memory” crosses into our daily work space as a conversation between past and present, and we try to represent the tension between them through the design structure, the art direction and use of materials.    

The image of the moon conjures up worship and respect for the unknown, a perfection we constantly seek without ever achieving. The entire configuration is based on the balance between rationality and the aesthetics of classical architecture. A Romanesque dome and pillars are central to the building model, and work in combination with FRUSTUM’s spatial sense to demonstrate the dignified beauty and interplay of light and shadow. Three yellow balls compose a changeable triangular structure which forms the core tension of the picture, and attracts the other elements around it as if by their gravitational pull.

The architecture represents a cultural trend. We chose elements from traditional Chinese life and culture for the content of the building. The couplet, the ancient commercial signboards, and the traditional garden are more expressive oriental elements than just the Chinese happiness symbol. They also evoke visual and emotional memory with a circular pattern, and together create multiple layers and depth.

STRUCTURE I

A traditional Western, triangular structure combined with a Chinese classical,and the symmetrical design,circular pattern to form a stable construction.

STRUCTURE II

The same kind of elements form “independent and intersecting” triangular structures that decompose the picture into multiple fixed components, in order to evoke an experience of inner beauty.

STRUCTURE III

Multiple triangles formed by solid colors, with one point of each in continuous motion. These points become dynamic breakthrough points in the network formed by five rabbits, and create tension between one another.

COLOR

Color is one of the most powerful design languages, and this design model attempts to integrate cultural memory with our daily living space. We hope the overall color language expresses the beauty of history and culture, and also delivers FRUSTUM’s design concept. The work’s main colors are Deep Blue and Dark Green, supplemented by Violet, Indigo and Gray, which give it a dark, noble style, and also represent the dark gravity of the moon’s existence. As the moon is the principal figure, Yellow becomes an essential visual element. And the moon, which we believed was only in the dark to reflect light, is like our cultural memory, and transmits far more energy and influence than we once thought.

MATERIALS

Since the “colorful paper lantern” is a tradition during the Mid-Autumn Festival, and paper is one of the most traditional materials of creation, we primarily built the model with paper, supplemented by wood. The paper itself has become as much a cultural memory as its history and manufacturing techniques.  We selected the the SKIN Curious Collection series produced by the ARJOWIGGINS. This paper designer was inspired by his travels in Singapore: the southern sun is shining on a girl’s skin, emanating warmth and luster. Like its name,  SKIN is a paper with dark gravity, born from the imagination and inspiration of life, which also exemplifies our design concept.  

TYPOGRAPHY

Visual communication is one of the elements that make up cultural identity. In Chinese tradition, calligraphy has become an important part of architectural language, and the first responsibility of calligraphy is cultural expression, followed by the delivery of a message.  

Msunghk-xbold is a font which combines traditional Chinese characters with the Sim Song font. It’s stable and powerful, and also reflects the charm of traditional characters. This font reflects traditional Chinese culture, and also speaks to the overall architectural style, which is handsomely proportioned and elegant.