Frustum Brand Identity v1.0

Frustum Brand Identity v1.0

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We always focus on the spotlight and neglect the shadow left behind. Those “ignored” things normally are the major and fundamental part of our world, which is the focus of our design. Further, it can be seen that design is used to connect, as well as to create unknown relationships, which is the main intention of our brand.

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Brand identity contains brand meaning, product characteristics and emotional expression, representing the community concept united by cultural identity.