SLEEEP Brandcode v2.0

SLEEEP Brandcode v2.0

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The sustainable development of the world requires human’s self-awareness, including the attitude towards daily life and the reactive thinking and behavior. Caring for our environment and future has been systematically designed as the direction of SLEEEP’s Brand code 2.0, emphasizing its focus on people, community and connection.

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Brand identity contains brand meaning, product characteristics and emotional expression, representing the community concept united by cultural identity.